We’ve been asked this question several times, so I will give you all the basics on how to do it. We’ll start with some basic tips and then move into a more advanced guide for those who have already started playing around with SoundCloud promotion strategies.
Here are four ideas to try right now.
1) Add a link on your blog or website
If you have a website or blog, add a link to your profile or tracks in the sidebar or footer. Don’t add it if it doesn’t make sense for your site- if all you ever post is dubstep, don’t expect much from visitors clicking through from a country music website. Its quick and easy to add a link to your SoundCloud profile or one of your tracks with just a few clicks. If people reply to your email, they can click on it and go straight to your page or listen instantly with the embedded player.
2) Use social media
Use social media! Consider adding your SoundCloud profile to your Twitter, Facebook or Google+ page. You can also use the cross-promotion tool at the bottom of each track detail page on SoundCloud to share your track with other profiles on SoundCloud. Post to Facebook and Twitter regularly. Post to your Facebook Page and account when you upload a new track. You can add a link from the “Share” tab on Soundcloud.
Do the same for Twitter, sharing links to your website or blog where appropriate. You may need a separate SoundCloud account for this if that’s a separate thing. Share on Google+ and Reddit. If you have a Google or Gmail account, you should be able to share tracks from the “Share” tab straight to your circles. This is another great way to reach out, especially as it will also go straight to your mobile device.
3) Use the embeddable player
Use the embeddable player to share your tracks across the internet or an intranet, a private network within a company. You can use this player on blogs, websites, and even in e-mails.
4) Upload compelling content that makes people want to click play
You must upload compelling content that makes people want to click play for the best results. You can find out what tracks work for your sound by clicking the “Actions” button under your profile name and then clicking “View all plays”. We will then provide play details that you can take action on to promote your tracks further.”
It’s fairly obvious, but don’t forget to share your SoundCloud account with friends, family, and fans via all the usual social media platforms- Facebook, Twitter, etc… Grow your SoundCloud followers, You can do this on the “Share” tab after selecting one of your tracks on Soundcloud.