Using Instagram might seem as simple as taking an image that pertains to your brand. Nevertheless, if you begin putting more thought and effort into crafting your posts you can develop more brand loyalty and drive sales. Here are 5 tips to use Instagram to drive sales :
1.) Usage of Hashtags to Gain Presence:
Do not be shy about utilizing hashtags. They are frequently used on Instagram and are an excellent method to reach new users and consequently drive more sales. Using hashtags allow individuals to discover your images. It also helps you get in touch with customers who are buying your rival’s products and who may potentially purchase from you too. When getting in touch with these possible clients make sure to reveal them some love by following them and liking and discussing their pictures.
2.) Make use of a Call to Action:
It might appear too aggressive initially, however be clear about exactly you want your customers to do. Consider how you might potentially utilize a call to action to drive more sales. Instagram to drive sales has actually just recently included brand-new functions to its marketing platform, that includes call-to-action buttons that say things like “Reserve with us!” or “Sign up for class with us this afternoon!” These buttons make it basic and easy for your customers to purchase.
3.) Write compelling copy:
Go one step beyond publishing an interesting picture and develop copy that narrates about what you’re attempting to sell. This post from Hyatt Location Tijuana created a story in the mind of the reader about a prospective road trip to Mexico. Although it works to be candid about exactly what you desire your consumers to do, subtlety married with imagination can likewise go a long way.
4.) Use Video Material:
Know your audience and develop video content that is similar to the types of content that the brand’s fans are taking themselves. You do not want your videos to be similar to standard commercials. Your videos need to be basic, yet engaging and shorter than 15 seconds. Sharing videos on your website is just another diverse medium that you can utilize to interact a message with your audience and aid motivate them to buy.
5.) Work with Influencers:
Influencers have a big group of fans and others seek them for suggestions on exactly what to buy. In a manner, they’re like modern day celebs. After you have actually done your research study to figure out who those influencers are, you can work with them in order to assist broaden your fans and raise sales. You can team up with them by regramming their material and getting them to repost yours too. REI does an excellent job of not just publishing their own content, but regramming others as well.
** Another excellent way to take advantage of influencers is to include them in among your Instagram contests. Make sure that when you pitch the giveaway idea to them that you clearly explain the value in partnering with your business. Get innovative about the ways in which you can reach out and deal with influencers.
It’s important to continuously believe tactically about the material you are pushing out to consumers. Instagram is just going to remain to shift to a social platform that permits brands to drive sales and engagement with their brand.
How are you using Instagram to enhance sales? Do you have any favorite brands on Instagram that you think are making use of these techniques well?