Facebook has over 800 million day-to-day users.
As an entrepreneur, you have a great chance to take advantage of it by sharing your story, building company, and having fun staying up to date with friends and family– all in one location!
You visit Facebook before you go to satisfy, work with, or date someone, so it is pretty safe to assume they are doing the same. Your individual brand is represented in each and every post you make. So how do you put your finest genuine self out there for the world to obtain to know you? How do you engage on the worlds biggest social network to draw in perfect visitors and build your company?
Here are tips to enhance your Facebook page engagement
1. Fill out your “about me” section.
I have lost count of the number of times I’ve gone to Facebook to discover an email or telephone number of a “friend” and needed to do a web search. Ugh. (Yes, you can write a personal message on Facebook, however many individuals never examine that inbox!) SO FILL IT OUT.
Pretend you are a possible consumer visiting your profile to get more about you. Is your contact information completed? Do you have your existing company listed and connected to that company page?
2. Produce lists … and Make use of them!
Stop the chaos of wading through the legendary news feed every time you go to Facebook and laser concentrate on individuals you really want to engage with. Developing lists allows you to filter the Facebook stream. This tip alone will save you HOURS of time on a monthly basis.
Some recommended list names:.
- Key Champions.
- Personal Friends.
- Influencers * (information in # 7).
Here is the direct resource to create lists: facebook.com/bookmarks/lists.
3. Pay attention to your tone.
Just see to it you are not a Pollyanna or Eeyore.
Review your last 11 posts. Exactly what is the tone? Do they represent you? Are you only publishing about unicorns and rainbows, or complaining about your difficult knock life? Excessive of either isn’t really ideal. Ask yourself– would I wish to deal with the individual represented here? Adjust, as required.
4. Do not simply preach … be visual.
Individuals want to be motivated to deal with you. The most reliable method to do that is to share your personal brand and story VISUALLY.
There are 3 aspects to think about:.
Sharing Core Values.
If adventure is a core value, make certain to publish images of your journeys or weekend hikes. If household is, post photos of the soccer game, ballet recitals, online game night, and so on
Share Your Enthusiasms.
Publishing pictures of things you like to do will definitely attract ideal visitors. You’ll end up being a magnet for those who share your interests and you can infuse them into your company procedure! Passionate about wine? Your closing presents end up being wine you blend throughout the yearly visitor soiree you host at the regional winery your visitors have. Get the idea?
Share Your Function.
If your function is to influence achievement in others, share uplifting quotes. If it’s teaching, share posts to inform others. Love connecting people? Post photos of you linking good friends in reality, or post introductions on their timeline where others can see them.
5. Engage with function.
Engaging with function and being remarkable includes connecting and firing up emotion in others. Leave a little “hello there” on a good friend’s timeline or publish an article or quote that advises you of him/her. Make it a practice to connect, like this, with 3+ people a day. Start doing this for individuals on your Key Champions list (# 2) and after that branch out!
6. Examine your “OTHER” messages.
If someone isn’t really buddies with you, they may want (or be required) to send you a direct message. The problem is, these typically wind up in your OTHER inbox. Add a pointer to your calendar to inspect it occasionally.
You will discover interesting personal notes in there too. On those days you need an excellent chuckle, or boost, popping in here is always a great alternative.
7. Follow influencers.
Do you have somebody you admire, however are not close enough to be “good friends”? These could be local leaders, entrepreneur, authors, and so on. You can follow their public status’, like their company page, and include them to your “influencer” list. This enables you to maintain to date and engaged, without being straight connected.
8. Create a Facebook group.
This is an incredible method to construct community and company on your own and others. My business concentrates on females business owners and brands that serve them, so I created a group for “power ladies”. There are hundreds in this community who engage. They are motivated to share their own blog posts, things that motivate, or topics that get them fired up. To obtain a group rolling, here are some fantastic activities to instill:.
- Ask Concerns: Not sure exactly what they wish to talk about– ask!
- Host and Post Events: whether you are hosting a virtual webinar, Google Hangout, or an in person pleased hour– you can utilize the group to rally attendance.
- Motivate Intros: ask everyone to share who they are, exactly what they are enthusiastic about, their biz, and so on. You can spark conversations/connections by sharing details of each member when they sign up with.
9. Progressive power of Facebook engagement.
Use the progressive power. Consider how it feels when YOU publish an upgrade and wait for the very first LIKE. When it occurs you feel great. That is enhanced when someone makes a Facebook COMMENT and it brings joy when someone SHARES your post. So, do that for someone else– every day.
10. Make your mark.
Constantly include a little extra to thrill your world, make individuals feel unique, and leave a mark they will not easily forget!
Sharing a quote? Take some time and make a visual with “your style”. Make use of an app like Instaquote to produce something on the go, or utilize Canva.com to create your very own Facebook quote design template. Simply put, don’t be uninteresting. If you are going to publish something that represents # 4, make it remarkable.
11. Review. Refine. Repeat.
Now that are publishing with function, make certain you have an objective in mind. These are the 3 main post types and the effect of each:.
- Status Updates = Comments.
- Links = Click Through (make use of a service like bit.ly or ow.ly to create a track-able URL).
- Photo/Video = Likes & Shares.
Now, not every upgrade you post on Facebook has to be tracked. However, paying attention to engagement on posts related to sharing your values, interests, function, and blog site will assist make your time more impactful. Review what type of posts stimulates the most engagement; then do more of those!
In a nutshell.
A little bit of focus, planning, and sharing your story will fire up your Facebook engagement to another level and help you attain your goals all while being authentically you!
Do you have something you do on Facebook to raise your engagement or accelerate your business objectives?