Projects are generally more effective when you invest some money to promote them. One of the most popular (and expense reliable) ways to obtain the word out about a Campaign is to buy Facebook ads. However how do you genuinely know if your paid marketing efforts are leading to Campaign conversions? We have the response to this frequently asked concern.
In this post, we’ll describe in detail steps to track your Facebook ad conversions :
Step 1: Create Your Tracking Pixel
Go into your Ads Manager and do the following:
1. Click “Conversion Tracking” (situated in the left-hand bar).
2. Click “Develop Pixel” to develop your tracking pixel. Next, use the drop-down menu to choose your “Category” and provide your pixel a name that’s related to your Campaign.
3. Copy the code that Facebook gives you (in step 2 you will embed it into your Campaign using ShortStack’s Code Widget). Till your code has been placed, its status will be “Unverified.”.
Step 2: Set Up Your Campaign for Conversion Tracking.
Now that you have your conversion pixel, the next step is to verify it. Before you can confirm it, however, you need to choose what kind of conversion you wish to track. In this resource, we’re going to cover two kinds of Project conversions: leads and registrations.
– A “lead” is a user who lands on your Campaign after they have clicked on your Facebook advertisement.
– A “registration” is a user who completes (or submits) your Campaign’s promo type after they have clicked your Facebook advertisement.
Keep in mind: For this post, it’s easiest to use the terms “lead” and “registration” to describe these actions, but you can define these terms on your own. For instance, a “lead” to your company could imply when a user downloads a resource from your Campaign.
How to Choose Where to Place Your Tracking Code on Your Campaign.
Because we’re tracking conversions on a Project– not on a conventional site– you need to utilize ShortStack’s Code Widget to control when your conversion tracking pixel fires to track a conversion. Let’s stroll through a couple examples:.
Ways to Track Campaign “Leads”.
Tracking leads (the variety of individuals who visit your Project as an outcome of a Facebook ad), is easy. Launch your Project within ShortStack’s Project Contractor and click on the Code Widget. In the Code Widget, paste your conversion tracking pixel (the piece of code Facebook offered you in step 1) outdoors field. Click “Save & Exit” and you’re done!
To validate your tracking pixel, publish or freshen your live Campaign. Now get back into the Advertisements Manager, and under their “Conversion Tracking,” confirm that the status of your Project’s tracking pixel is Active (green).
By pasting your specific conversion tracking pixel on your Campaign making use of the Code Widget, your pixel will fire each time a user lands on your Campaign. So exactly what takes place when you don’t want your conversion pixel to fire until a person has completed an action on your Project? We’ll explain this in the next section.
The best ways to Track Project “Registrations”.
To confirm your conversion pixel to track registrations (when a users submits a form on your Campaign), you initially have to make use of ShortStack’s Action Widget to define when your conversion pixel fires.
After a user effectively enters your promotion, you may want to reveal a hidden Rich Text Widget (or some other kind of Widget) thanking them for getting in. Our Action Widget was specifically created to handle these “if this then that” scenarios. Now that our Action Widget is configured, let’s setup our code snippet.
As you can see, there are two values highlighted in the code snippet shown below. The first is your Facebook pixel ID– which you can find in your pixel code– and the second is the CSS ID of the Widget you wish to show when a user enters your promotion; in this case, our Rich Text Widget.
To find a Widget’s CSS ID, hover over a widget in the Layers Panel. In the aid pop-up that appears, make a note of the bold word with the hashtag in front of it. This is the CSS ID (hashtag included!).
Change the pixel ID and CSS ID in the code below with your very own. After you have actually edited your code bit to include your Facebook Pixel ID and the Widget ID with your certain values, copy and paste it into the Code Widget. Click “Save & Exit” and you’re done.
Essential Note: When you copy over the below code over to the Code Widget, the code will not function effectively until all single and double quote marks are changed to be unitalicized. Within the Code Widget, delete each single and double quote mark you see and change it with the exact same unitalicized quotation mark. After you’ve upgraded all of the single and double quotes featured in the piece of code click “Publish Modifications.”.
To validate your registration pixel, in addition to freshening your Campaign you must also give your Project a trial run, i.e. go through the precise steps a user would handle your Campaign. Due to the fact that you established your pixel to fire when an action is taken, this is important step in verifying your pixel. It’s finest to publish your Project to a “Sandbox” page to do your testing.
What’s a Sandbox page? If you wish to do some screening prior to installing to a company Facebook page, you can produce a Test Page in Facebook (we call this a Sandbox environment) that you install your apps to for screening functions. It resembles developing a Page for your business, however this Page does not have any fans so you can test and fine-tune without any individual seeing it (or only sharing it with particular viewers).
You can also try validating your pixel by testing your Project in the Campaign Builder while you’re in “Live Data On” mode. To get in “Live Data On” mode, click on the blue “Check your Campaign” button in the leading center of the Campaign Home builder up until it turns green.
We understand this part can be a bit challenging. If you need assistance, Talk to us today
Step 3: Produce Your Facebook Ad.
Now that you’ve produced and effectively placed your tracking pixel on your Project, it’s time to produce your Facebook ad. To create a Facebook advertisement that tracks your Project’s conversions, follow the these steps:.
1. Go into the Advertisements Manager and in the top right corner choose “Create Ad.”.
2. Pick “Site Conversions” as your ad’s objective.
3. Paste your Project’s URL (ensure it includes pgtb.me in it) outdoors field and choose your tracking pixel in the drop-down menu.
4. After you have actually pushed “Continue,” customize your ad as you normally would.
Keep in mind: You can follow these same steps in the Power Editor, the procedure will just look different. Under the Power Editor’s “Innovative” tab, select “Site Conversions” as your ad goal and pick your conversion tracking pixel by clicking “Use Existing Pixels.”.
Step 4: Record Your Advertisement’s Conversions.
The metrics you see in your Advertisements Supervisor will not be the very same as the metrics you see in your Forms & Promos dashboard. Likewise, your Advertisements Supervisor metrics will not constantly suggest exactly what you may think.
Here are some vital things to bear in mind when tape-recording your ad’s Project conversions:.
1. When taping “lead” conversions of your Project in the Ads Manager, it’s likely your ad’s “conversions” will not equal its “clicks.” Clicks, according to Facebook, is the total variety of clicks an ad gets. If you’re promoting a Page, event or App, clicks likewise consist of Page Suches as, event signs up with or app installs that came from your ad.
Exactly what this means is that a user can “click” on your ad without being directed to your Project, avoiding your conversion pixel from shooting. For this factor, it prevails for an ad to have more clicks than conversions.
2. Compare your Campaign’s natural versus paid conversions by deducting your Advertisements Manager metrics and ShortStack analytics. If you are tracking “lead” conversions, in ShortStack’s Campaign Supervisor, click on bench chart icon beside your Project. This will direct you to your Project’s analytics. There you will find your overall number of Project views. Next, take your advertisement’s conversion metric discovered in the Advertisements Supervisor and deduct it from your overall variety of app views. The distinction will be your Campaign’s variety of organic conversions.
If you are tracking “registration” conversions, go into ShortStack’s Forms & Promos dashboard and click “View Entries” alongside your Project. Next, take your overall number of Campaign entries and subtract it from your ad’s conversion metric discovered in the Advertisements Manager. Again, the difference will be your Project’s number of organic conversions.
3. To discover innovative information about your Facebook’s advertisement(s), click the “Reports” tab on the right-hand side of the Ads Manager. In the reports tab, click the “Edit Columns” button. When the pop-up appears, select other metrics you want to know about your advertisements.