Instagram Marketing Tips to Boost Engagement

Instagram is referred to as “the king of social engagement” by Forrester, Instagram makes it possible for brands to share pictures and videos with fans on a platform that boasts an average per-follower engagement rate of 4.21 %. As you create an Instagram marketing method for your brand, engagement should direct your plans for material, neighborhood management and more.


To assist you on your way, we’ve gathered a few of the best Instagram marketing ideas for growing a genuine and engaged following. Here are Instagram Marketing Tips to Boost Engagement :

1. Be Consistent

Post fresh material on a regular basis, establishing a frequency for new posts that keeps your brand in front of individuals who wish to see it. You do not have to post like clockwork, however keep your feed active by posting at least as soon as a day– sharing brand-new pictures and videos daily will assist build your following and give fans something to take pleasure in.

2. Optimize Your Profile

Your profile is the first thing prospective fans see when they click on your manage, so make sure you put your best face forward. For the profile photo, utilize your actual logo or avatar so people will immediately recognize your brand, and ensure that the measurements are square with adequate space around the edges to allow for Instagram’s round cropping.

The link in your profile is your one opportunity to have a live link on the platform, so believe thoroughly about where you want it to point. Lots of brands make use of Instagram to drive traffic to their blog site or website by linking to it in their bio, then including “link in profile” in each post’s caption or as a custom-made geo-location. People might be shy about talking about article, particularly if they have to log-in or consist of an e-mail address, however they are faster to engage on Instagram through likes and comments.

If you plan to curate content tagged with a specific hashtag, consist of the hashtag in your profile to raise awareness among new followers– just know that it won’t be a clickable link (on the mobile app), the way it would be in a caption.


3. Start a Conversation

Through analytics and social listening, you can find out a lot about your fans’ interests and the kinds of material that resonate with them. What big events are they commemorating this time of year? How are they utilizing your products in special ways? Use a combination of images, videos and captions to tell stories that elicit feeling or stimulate a conversation. As soon as you have actually kicked off a conversation, see to it you are moderating the comments and responding to questions that occur, like Whole Foods performs in this example.




4. Maximize Your Captions

Your visual content must be the star of the show, but captions add depth to the story. Don’t fear the hashtag– utilizing relevant hashtags in your captions assists brand-new people find your brand. While Instagram permits you to use up to 30 hashtags in a post or comment, one research discovered that posts with 11 hashtags get the most interactions.

Determine a few hashtags pertinent to your content styles that you will use regularly, in addition to hashtags typically utilized by your target market and others in your market that you can make use of for outreach. Both hashtags and @mentions in captions have actually been shown to increase engagement, so think about using an @mention when proper to credit UGC photographers, included photo topics, brand partners and others.

5. Respond to Remarks & @mentions

Part of encouraging engagement is simply being engaging: taking part in conversations, reacting in a timely way and offering fans an opportunity to link. While a remark that merely reads “” may not require a reply, do respond to Instagrammers who ask questions or leave thoughtful discuss your photos– and ensure you include their manage so that they receive a notice. Take it one step further and monitor your notifications to learn when other users @mention you in their captions and comments, and share your gratitude with a like or remark of your own.

6. Show Consumer Gratitude

Visual media offers unlimited innovative opportunities to thank your customers and fans. Express your thankfulness by engaging with photos consumers share or showcasing them on your site, using captions to explain what was unique about their picture. You can also amaze and thrill your consumers by turning Instagram turning points into a chance to celebrate.

7. Share Special Offers

Another method to reveal gratitude for your followers is to share Instagram-only offers, contests and discount rate codes through the platform. While cross-promotion can work well for some of your content, offering platform-specific offers gives individuals a reason to connect with your brand on Instagram in addition to other social media networks. If you want to share exclusive deals with particular individuals, you can utilize Instagram Direct to send particular offers or rewards straight to specific users or groups of up to 15 users at a time.



8. Develop & Monitor Branded Hashtags

Top quality hashtags serve a few functions: they are a way to organize and track photos connected to your brand, they allow you to run and determine projects, and they give fans a way to sign up with a bigger conversation when sharing their experiences with your organization, services or products. Frequently using hashtags in your very own captions, as well as including them into replies to comments when suitable, teaches fellow Instagrammers which hashtags to use when, ultimately helping raise brand awareness.

Not sure what hashtags to use for your brand? Talk to us today

9. Use & Engage With Popular Industry Hashtags

To learn which hashtags others are utilizing, look for words and expressions pertinent to your content– and be ready to drop the rabbit hole from there. Find the hashtag you want to research, take a look at posts making use of that tag, then analyze the captions to see exactly what other hashtags are utilized alongside. Start making use of those hashtags in your own captions, and ensure you include monitoring and engagement for essential hashtags in your Instagram marketing strategy.



10. Curate Content From Your Fans

Who stated you had to create all your very own Instagram content? By keeping track of branded and industry hashtags as well as your @mentions, you will ideally discover fans organically sharing their experiences with your brand. Encourage them to keep sharing by Regramming their photos, including a distinct caption that tells other fans how to get their own pictures featured on your brand’s feed. Simply make certain to obtain approval and offer attribution when sharing content developed by another person.

11. Host a Contest or Promo

One method to get in touch with new followers is to host a contest or promotion. Brands frequently request for people to enter by leaving a remark tagging a good friend– a practice that may assist your brand get in touch with brand-new individuals in your audience’s networks. Before hosting any sort of promo, make sure to abide by both Instagram’s promotion guidelines and suitable guidelines and regulations governing your promotion and rewards.

12. Follow Related Accounts & Connect With Influencers

If you wish to grow your brand’s Instagram neighborhood, there are numerous ways to connect with others who share with relevant interests. Instagram’s Explore function (available via the magnifying glass icon) recommends accounts for you to follow as well as pictures and videos you may discover interesting. You can also look for popular hashtags in your industry. Utilize these discovery devices to start following brand-new users, particularly those are are prominent in your market, and begin liking and discussing their posts.

13. Display Location Tags

When viewing a post on Instagram, users can click the place (if one is listed) to see all other images posted from that place. If your organization hosts or participates in occasions in various places, add your pictures to the picture map, and screen who else is publishing in those areas. Particularly during large market events, like conferences or exhibits, area monitoring is an excellent method to identify accounts of individuals and brands with similar interests.

14. Cross-Promote Instagram Content

While your audience on Instagram might be different than your following on Twitter or facebook, people who follow you elsewhere are most likely to be interested in what you’re sharing. Ensure your consumers and fans understand that your brand is active on Instagram by cross-promoting your content. Instagram allows you to share to Facebook, Twitter, Tumblr and Flickr directly from the platform, however don’t be reluctant to link to your account from your website, blog site and in other places too.

15. Assess & Adapt

To increase your engagement and reach new fans in an authentic method, constantly examine your efforts regularly to learn exactly what’s working: exactly what kind of posts have the greatest engagement rate, which hashtags have the most active neighborhoods and exactly what kind of effect structure relationships on Instagram has actually made on your brand’s presence.

Instagram is a more recent platform for lots of brands, but the capacity for engagement alone makes it an exciting part of your social networks marketing strategy. As you use these pointers to build an active, engaged following, let us know exactly what successes and difficulties you discover along the way.