Are you thinking about putting your business on Instagram?
Are you looking for material ideas for this increasingly popular mobile social platform?
Find out how you can use Instagram to offer your business extra exposure and better engage with the Instagram community.
What Is Instagram?
Instagram is a free mobile photo-sharing app with 80 million users and counting. It has actually seen numerous modifications recently.
Instagram was acquired by Facebook in April 2012, introduced a redesign on iOS that includes a new “Check out” tab and is reported to be developing a web presence (so that users can see photos online, not just on the mobile app).
Social network management platform HootSuite also recently announced the addition of Instagram to its app directory. This offers HootSuite users access to nearly all of Instagram’s functions, that include browsing, viewing and suching as content, adding comments and sharing photos to other social platforms.
Plainly, Instagram is an up-and-coming photo-focused social platform not to be neglected. So exactly what can your brand finish with it?
Right here are 10 innovative ways to utilize Instagram for business:
# 1: Program Your Products
Everyone likes to browse products, so let your followers do some mobile window-shopping! Flaunt a collection of the products you offer, share a photo of a new or lesser-known product or zoom in on an item and engage your Instagram followers by asking them to guess what it is.
Got a service-oriented company?
Show off a few of the equipment and materials that play a role in the services you offer. For example, fitness trainers could flaunt their favorite workout equipment, photographers might reveal their most prized electronic camera lens and mechanics may give us a take a look at their most advanced diagnostic equipment.
# 2: Demonstrate how It’s Made
The longevity of the demonstrate how It’s Made is a testament to our interest about where our manufactured products come from.
Let followers in on the origins of their preferred items with snapshots taken at numerous points in the manufacturing procedure. If that process is a long one, you might consider making it a multi-part post that follows the process from preparing to production to delivery.
Bloomington, Indiana-based Oliver Winery utilized another app such as PicStitch or PhotoGrid to produce a collage of photos to demonstrate how its wine goes into its bottles.
# 3: Go Behind the Scenes
Preparing to launch or promote products and services is hard work, however provides numerous opportunities to get some fantastic content for Instagram. Doing a photo shoot for a catalog or ad? Filming a commercial? Getting made-up for a media interview? Or preparing to step out on the red carpeting?
These are moments that very few people get to experience in real life. Think of Instagram marketing as a way to offer all your followers an exclusive backstage pass!
# 4: Program What Your Products Can Do
Often our creativity just takes us up until now. Use Instagram to develop need by helping consumers envision new or novel usages for exactly what you offer.
This is also a perfect opportunity to welcome user-generated material. Have fans submit their own photos showing imaginative usage of your products and select the very best ones to post on Instagram.
If your business provides a service like makeup or hair design, landscaping, embellishing, automobile body repair service or interior decoration, reveal your Instagram fans the impact of your deal with a shot of your subject before and after you work your magic. The side-by-side comparison will add the wow factor to your Instagram content and maybe even get you a few brand-new clients.
# 5: Provide a Preview
Everybody wants to be the very first to know … well … anything. Make your Instagram fans feel special and offer them exclusive previews of products and services, or virtual trips of your brand-new shops, production centers or workplaces in the making. Everything never seen prior to produce specifically shareable material, so make certain to publish the post to Facebook and Twitter also, considering that Instagram does not yet have a sharing or reposting function.
# 6: Show Your Office
Individuals who follow their favorite brands on social networks have most likely asked at one time or another, “I wonder what it ‘d resemble to work there?” Well, reveal them!
Post images that offer a look of a-day-in-the-life at your workplace– workspace, the corporate gym or play-field, decked-out cubicles, conceptualizing meetings in progress, training sessions, employees at lunch, workers at play– the chances here are many.
If you’re employing, be sure to point people to your online job posts in the caption.
# 7: Take Us With You
Going to a trade-show or sponsoring an occasion? Use that as an opportunity to take your Instagram followers with you any place you’re going.
Fans in those locations will certainly be tickled to understand you’re in their community. Folks can also get a much better feel for your brand by finding out about the occasions or causes you go to, assistance or sponsor.
# 8: Present Your Staff members
Humanize your brand by using Instagram to present your fans to the people who make your company what it is.
Spotlighted workers will delight in the recognition (and a couple of seconds of popularity) and Instagram fans will certainly get an opportunity to see the people behind the brand. You may even want to make this profile a continuous campaign that takes fans around the office to meet personnel serving a range of functions within your company.
Be sure to punch up the post and share a little about each employee in the caption.
# 9: Share Celeb Sightings
Let’s face it. We reside in a society that loves celebrities– we understand who they’re dating, exactly what they’re consuming and where they go to holiday.
Cash in on celeb cachet and share pictures of them communicating with your brand, whether they’re signing autographs at your sponsored event, speaking, visiting your office or perhaps using your product and services. These posts will make certain to get fans talking.
# 10: Share the Cuteness
There is no rejecting the appeal of animals in social networks. Lolcats, Adorable Overload and the many other awwwww-inducing blogs out there are proof that there is capital in cuteness.
Whether they’re animals visiting the office, starring in your advertisements or animals sporting your schwag, never miss out on an opportunity to obtain a photo to share on Instagram. Our furry good friends can be counted on to get likes and comments from fans.
Do you follow brands on Instagram? What imaginative uses of Instagram have you seen from your favorite brands?